Legacy Exteriors Inc.
A young landscaping company that outgrew its template site — and outgrew its capacity.
35 direct calls in 7 weeks on a $560/month ad budget. Campaign ended early — they got fully booked.
The challenge
Founded in 2022 by Alex Orton, Legacy Exteriors had built a strong reputation in Windsor through quality work and word-of-mouth. The business was growing — but their basic Wix site wasn’t built to capture or convert that demand. Forms were buried, mobile performance was poor, and they ranked nowhere for the local searches that mattered.
They needed a real digital presence that could actually generate leads, not just exist on the internet.
What we built
A custom Astro site engineered for speed, local SEO, and a single conversion path: request a quote. Every design decision rolled up to that one goal.
- Custom Astro front-end — fast, accessible, built to score 100 on mobile Lighthouse
- Local SEO foundation — keyword research, schema markup, and service-area pages targeting Windsor and Essex County
- Google Ads — a 7-week campaign at $560/month, tightly geo-targeted with conversion tracking
- Google Business Profile — full optimization, photos, post cadence, review prompts
- Blog — long-tail content for ongoing organic traffic
Outcome
Across the 7-week campaign:
- 35 direct calls generated from ads
- 35,000+ ad impressions in the local market
- Page-one rankings for competitive terms like “landscaping services Windsor” and “sod installation Essex County”
- Campaign ended early — they got fully booked and had to pause spend
The result that mattered most wasn’t a vanity metric — it was that Alex had to stop advertising because his crew couldn’t take on more work. That’s the kind of problem every small business wants to have.
“Great service. Working on improving SEO constantly. Easy to get a hold of and replies usually within hours. Changes are made the same day.”