From a Google Business page to a full digital presence for Windsor's concrete specialists.

The challenge

Shields Cement Inc. had built a strong reputation for quality concrete work across Windsor and Essex County. Their problem wasn’t reputation — it was visibility. The entire business existed online as a single Google Business page. No website, no service descriptions, no transparent pricing, no way for a homeowner to research them properly before reaching out.

In a market where competitors all have full websites, that gap costs jobs.

What we built

A complete digital foundation: site, profile, and paid acquisition channels — all wired together with proper measurement.

• Custom Astro website — service pages, pricing transparency, project gallery
• Google Business Profile optimization — photos, services, posting strategy, review system
• Google Ads campaign — geo-targeted with full conversion tracking via gtag
• $600 in Google Ads credit secured to seed the launch budget
• Hosting + ongoing support — performance monitoring and content updates

Outcome

Shields Cement went from a single Google listing to a complete digital operation in under three weeks. The foundation is in place: a website that ranks, a profile that converts, and ad campaigns that track every lead.

Results from the campaigns are still developing — concrete is a longer sales cycle than landscaping, and most leads arrive in the spring. The structure is built; we’ll be reporting on outcomes over the year ahead.